Marketing Mistakes and Successes (Häftad)
avRobert F. Hartley
ISBN: 9780470169810 - UTGIVEN: 200902This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major m[...]
Management Mistakes and Successes, 10th Edition (Häftad)
avRobert F. Hartley
ISBN: 9780470530528 - UTGIVEN: 2010-10-31"Hartley's casebook is rich in content with easy-to read case studies that are well-suited for business professionals. They'll learn every key aspect of management, from performance and crises to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management conc[...]
WIE Management Mistakes and Successes, 7th Edition (Häftad)
avRobert F. Hartley
ISBN: 9780471452614 - UTGIVEN: 2003-06-30
Business Ethics: Mistakes and Successes (Häftad)
avRobert F. Hartley
ISBN: 9780471663737 - UTGIVEN: 2004-10-31Be an ethical manager, or face dangerous consequences! In today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings. These lessons of the past give you an [...]
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Marketing Mistakes and Successes (Häftad)
avRobert F. Hartley
ISBN: 9781118078464 - UTGIVEN: 2013-11-30Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of [...]
